The Grand Theory of Amazon

2018 ж. 22 Мау.
2 359 644 Рет қаралды

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Amazon sells everything from streaming video to organic grapes, and it’s all part of a large (likely successful) strategy to dominate the entire consumer market.

*The end of this video includes a paid sponsored promotion. This company had no part in the writing, editing, or production of the rest of the video.


Music is by Varsity Star:
and the Varsity Star Facebook is

The biggest source of inspiration for this video is the wonderful Ben Thompson's analysis of Amazon at - highly recommended.

“wasted” GTA font used under a free license:

SEC report from Amazon, including its competitors:

  • Come chat on our updated Discord: Also: some things had to be cut for time, so I’ve posted my notes to Patreon

    PolyMatterPolyMatter3 жыл бұрын

      Vishwa GaneshVishwa Ganesh Жыл бұрын
    • @Debojit Mandal oh god, THE TYPOS!

      Not AplicNot Aplic Жыл бұрын
    • @wow this is a really bad channel. it's basically propaganda. u refuse to use the most accurate term for what amazon is: "monopoly". there is no need to argue why monopolies are bad - through experience we have decided that "certain things" and "balances" reach a state that necessitates *laws* forbidding it. amazon, joff bozos, can afford to provide their warehouse workers with humane work pace and job security. that is, workers wouldn't have to walk 15miles a day, under constant onmipresent surveillance, and such fear that they shit their pants. @polymatter just make videos, but each and every video you make, each word you say, reinforces and promotes real harm to real people. it's by proxy, but *you* cause immense pain and suffering to normal everyday people. behind your computer making fluff propaganda videos. please remember, you cause harm to real people everyday.

      Sean SpicerSean Spicer2 жыл бұрын
    • Are you an independent youtuber or an advertiser? In the few videos I've watched here, but in every video, you do a TERRIBLE job distinguishing between content and advertising. Make up your mind and tell us. I did try to visit your "chat" on, but was only redirected to download the Discord app. I am able to go to other web pages in my browser without being FORCED to download an app. Another advertisement masquerading as an invitation? wtf, polymatter? There seem to be two options here: you suck (at separating content from advertising) or you suck (pretending to be an individual creator whilst you are really just Advertisements). p.s. Your About page, here at KZworld, says the only way to reliably contact you is by the email below. There is no email below.

      J WJ W2 жыл бұрын
    • @JMADMACHINE My thought, they attract people to their platform. This means they need to spend money. They will profit later. The compettitor who has more money can try and experiment any ways it wants. This means the more money the higher tendency to win.

      ChaleelaleelaChaleelaleela2 жыл бұрын
  • Lol, I have a very easy time living without Amazon, what are you on about?

    Tiny Town SoftwareTiny Town SoftwareАй бұрын
  • Amazon is not even available in my country and I'm in EU, so Am have a lot to cover, is not that big.

    rotony1rotony12 ай бұрын
  • Brilliant content

    Mohamed MehnaouiMohamed Mehnaoui2 ай бұрын
  • We are under a misconception that Amazon is an online shopping company. It is not. What it is , really, is a data company."

    inferno0020inferno00202 ай бұрын
  • Lmao

    Star StudioStar Studio3 ай бұрын
  • You are a master transitionist

    mercy ongmercy ong4 ай бұрын
  • So the dollar shave club is doing a promo for Amazon

    每天听书 Wise AudioBooks每天听书 Wise AudioBooks4 ай бұрын
  • I have always imagined the amazons smile logo as the company just smirking upon all companies and businesses as it grows its empire and mostly no competition by far and many companies are dying and starving

  • The lame milkshake beautifully grease because knowledge regrettably part absent a royal asphalt. abiding, green grey grieving rake

    Maxie GutauskasMaxie Gutauskas4 ай бұрын
  • The ad transition was so smooth I didn’t thought there wasn’t an ad

    Darwin TruongDarwin Truong4 ай бұрын
  • the shave transition was so smooth holy.

    AritoshimaAritoshima5 ай бұрын
  • i never buy from amazon

    SwoonedSwooned5 ай бұрын
  • So how do they bring profits from Kindle?

    Harry OfficialHarry Official6 ай бұрын
  • Microsoft is the opposite of Amazon. They achieved scale so that customers would suffer, and they work relentlessly to worsen their products.

    Harold BHarold B7 ай бұрын
  • the translation bro

    Adam YerimaAdam Yerima7 ай бұрын
  • shut up and take my money!

    Guy BasilGuy Basil7 ай бұрын
  • The two bamboo pathomorphologically retire because anger happily occur worth a puzzled columnist. dangerous, woozy cast

    Ashmyka FernsAshmyka Ferns8 ай бұрын
  • Just a shame so many of their employees are seriously injured and die for it and receive nothing in return; it's easy to wait for more money later when you're not the one it affects. I wonder what it's like to order people around to their own demise till you're so bloody rich that you have more money than you'll ever spend in your life 🤔

    0MindSwept00MindSwept08 ай бұрын
  • The abnormal radio pathogenetically spill because bucket socially end during a damaging stick. learned, vivacious space

    Saliember OllieSaliember Ollie8 ай бұрын
  • Wow ! Can I get these slides for a presentation please ? They are great 😍

    Maxence MartinMaxence Martin8 ай бұрын
  • Such a rabid dislike odd. Why?

    Jakarta FinanceJakarta Finance8 ай бұрын
  • It honestly took me a few seconds to realise he had transitioned to the video sponsors dollar shave club 😂 that's what you call sleek and smooth. Didn't realise I was even being marketed to

    Tafara GadzeTafara Gadze8 ай бұрын
  • Crypto currency is the future, investing in it will be the wisest thing to do especially with the current rise.

    Robert GeorgeRobert George9 ай бұрын
    • Thank God I traded last week

      Bradley MartinsBradley Martins9 ай бұрын
    • Wow... Who else observed her trading last week was boom

      Bradley MartinsBradley Martins9 ай бұрын
    • Stacy Griffin trading strategies very good, I invested $5000 and cashed out $45,000 after 7days I still wonder how she got good strategies

      Anderson JoeAnderson Joe9 ай бұрын
    • Tell her one of her client referred you ☝️

      Hannah LouisHannah Louis9 ай бұрын
    • + 1 9 1 7 2 8 3 4 6 8 7 🇱🇷

      Hannah LouisHannah Louis9 ай бұрын
  • It's like a quote I heard about how Pokemon splits versions in two to sell each game twice: "It's genius. It's absolutely evil, yes, but it IS business genius."

    Trace OglesbyTrace Oglesby10 ай бұрын
  • Thats why china kicked out Amazon.

    Shweta patilShweta patil10 ай бұрын
  • 10 min video "grand theory

    Ruben RedRuben Red10 ай бұрын
  • The bald man is evil

    GohoMGohoM10 ай бұрын
  • what a rainforest on their name which is world largest they do have gotten into buisness

    Navy DynamiteNavy Dynamite11 ай бұрын
  • This is a phenomenal channel. Thank you so much.

    Indu IyerIndu Iyer11 ай бұрын
  • Free download Amazon Bestseller Genie Ebook Introduction to Amazon Bestseller Genie Everyone would like to have a bestselling book, but very few people will ever achieve it. Have you ever wondered why that is? Is it because some people are better writers than others? Possibly. But have you ever wondered why some people who aren’t great writers end up on the bestseller lists while fantastic writers often struggle to sell a handful of copies? The answer, of course, is promotion! Most writers, especially self-published ones, upload their book and just sit back waiting for the magic to happen. Then they wonder why no one is buying their book. Would you expect to start a website and get a ton of traffic without any promotion? Would you expect to start a restaurant and get a ton of diners without any promotion? Then why expect to write a book and sell a ton of copies without any promotion? Promotion is the key to almost every bestseller you can think of. Very few books have taken off without some kind of promotion behind them. In this guide, you’re going to learn about some of the key things you can do to promote your book on Amazon and increase sales. You’ll learn about reviews, mailing lists, social marketing and much more.

    sumith bandara Hewavitharanasumith bandara Hewavitharana11 ай бұрын
  • Amazon is even doing the google strategy of hiding their monopoly by diversifying their portfolio of industries. These two companies have conquered the business world.

    Luffy21Luffy2111 ай бұрын
  • Amazon diversifies, Apple intensifies.

    Amit KumarAmit Kumar11 ай бұрын

    Freddy GarciaFreddy Garcia Жыл бұрын
  • 2:15 (me taking French in school) Bonjour, Is this France because there's a French flag there

    Diamond DunkersDiamond Dunkers Жыл бұрын
  • Even the endeng Was smoothly and Amazing.

    Der momentDer moment Жыл бұрын
  • 9:25 And Disney

    Gabriel Silva RochaGabriel Silva Rocha Жыл бұрын
  • #छोटी_दुकानों_की_सहायता_करो। #support_small_shops

    अ Жыл бұрын
  • #लोकतंत्र_बचाओ #save_democracy

    अ Жыл бұрын
  • 0:44 SHORT FOR AWS

    Farid MuhammedFarid Muhammed Жыл бұрын
  • Amazon just opened in my country. I’m a bit scared for the small businesses. I hope they fail.

    PetterPetter Жыл бұрын
  • this company is controlled by the New World Order and the only reason why it is taking over everything is because it has been allowed to be the main boss man of it all.

    SomThai StoreSomThai Store Жыл бұрын
  • you piece of shit say the answers'

    BoukiBouki Жыл бұрын
  • Amazon is basically Buy N Large from Wall-E

    🇬🇧 LightenStar #She-Ra🇬🇧 LightenStar #She-Ra Жыл бұрын
  • This video show how amazon is big, and for me it is a good reason to start selling, but I decided to do it together with #NextLevelNinjas

    Vena LunaVena Luna Жыл бұрын
  • apple: works harder too charge more and competes with itself amazon: works harder to charge less and competes with others

    jelly beansjelly beans Жыл бұрын
  • In next in Amazon: Number one KZworld channel in the world

    TheLastTrueTurkey But TheFirstTrueTurkeyTheLastTrueTurkey But TheFirstTrueTurkey Жыл бұрын
  • this is the most stupid channel in the whole youtube............the have information but the presentation is stupid.........really hard to sequence of topic......stupid every single video is stupid

    BIG BANGBIG BANG Жыл бұрын
  • Not to give you the idea but this is such a good, thought out, explained video that it feels wrong not to pay for it

    Jackob AbiyJackob Abiy Жыл бұрын

    Vishwa GaneshVishwa Ganesh Жыл бұрын
  • I was really confused when dollar shave club came up

    Gabriel PecsonGabriel Pecson Жыл бұрын
  • when apple refused to unlock that iphone it only did it to come off as giving a fuck about your privacy, truth is they dont, it was a false gesture, and it has been rumored that apple did unlock it and kept it hidden from the public entirely as a sort of agreement they had with the government to save face and look good for it. and no apple does not give a shit about its customers, they intentionally use glue instead of screws in some products just to make them disposable instead of repairable, and they have chosen to use batteries in their products they knew beforehand to be dangerous and or faulty. dont even get me started on the slavery they deal

    RazielTheLostRazielTheLost Жыл бұрын
  • Geheimnis enthüllt: Automatisiert täglich Neukunden gewinnen. Schritt für Schritt Anleitung wie du von den wichtigsten Seiten wie Google, Bing, Yahoo, Amazon kostenlos.

    miss.bitcoinmiss.bitcoin Жыл бұрын
  • Your videos are amazing - I'm new to KZworld, but you've inspired me to start creating animated explainers too!

    Lightbulb MomentLightbulb Moment Жыл бұрын
  • You forgot to mention they pay $0 federal tax

    mynameisatypomynameisatypo Жыл бұрын
  • If Amazon one day controls everything, they won't care about giving quality service anymore. Because, who else will you go to?

    Dave CullinsDave Cullins Жыл бұрын
  • 7:18 ???

    Noa's Simple MathNoa's Simple Math Жыл бұрын
  • fuckinf asshole terrible Segway to ad

    Riddhish ThakareRiddhish Thakare Жыл бұрын
  • This video is amazing

    AlvaroAlvaro Жыл бұрын
  • fuck bezos tho

    Luan OliveiraLuan Oliveira Жыл бұрын
  • best selling Dettol Liquid Hand wash Refill Original -1500 ml On Amazon Buy Now

    Tech india raghuTech india raghu Жыл бұрын
  • Prime video sucks

    Agradeep DebAgradeep Deb Жыл бұрын
  • "The Amazon rain forest controls the climate" Anarcho-capitalists: "aKsHuLlY,..."

    Charles ColeCharles Cole Жыл бұрын
  • You know in other video about bing you talked about Amazon at top having all the hardware to itself making it the most powerful. And now I understand why!!

    The AlikerThe Aliker Жыл бұрын
  • I love how he uses that Jeff bezos character puppet so often

    JackJack Жыл бұрын
  • One of the best Video on Amazon Policy

    Tiberio Di GiorgioTiberio Di Giorgio Жыл бұрын
  • man you really do like to lick apples boots eh

    Mediocre GamerMediocre Gamer Жыл бұрын
  • It's all about corruption.

    SerpinorothSerpinoroth Жыл бұрын
  • I love the shade thrown on Great Expectations. Everyone in my class in high school despised that book.

    rabidkoalazrabidkoalaz Жыл бұрын
  • Amazon: quantity. Elon: quality. Perfectly balanced, as all things should be.

    ManetitManetit Жыл бұрын
  • We need a serious Antitrust or MRTP to split Amazon before it acquires too much

    Rohan JainRohan Jain Жыл бұрын
  • Jeff owns more of the internet than you think. He owns part of Google, Airbnb, Twitter, Twitch, business insider, Wall street journal, IMDB, and if you open a retail company, he will buy you (Zappos, Quidsi, The guy who sold his company to Jeff asked him why he did it, if it was out of necessity or because he wanted to. Jeff answered: "A bit of both", and smiled. The story is online. He's in it for the power IMO. The interesting part is that Amazon still doesn't have a lot of market share of online retail and it's pillars such as AWS etc.. if they undercut prices, they'll grow even more. He saw the internet, the power of data, and did it. If the gov. doesn't do anything, no one will.

    misc miscmisc misc Жыл бұрын
  • That Amazon forest analogy was very good

    kunal gulyanikunal gulyani Жыл бұрын
  • 0:58.5 One Click away From $125 27pound gummy bear python

    Sreedevi SodanapalliSreedevi Sodanapalli Жыл бұрын
  • Now introducing Amazon Games!

    Mallory FawnfellowMallory Fawnfellow Жыл бұрын
  • Hi can we talk.?

    Animation StoreAnimation Store Жыл бұрын
  • Your sponsorships are sneakier than other peoples’ and I don’t like it.

    ChristianChristian Жыл бұрын
  • Shoutout r/outside? Hey that’s pretty cool

    ChristianChristian Жыл бұрын
  • Amazon: WE CONTROL THE ENTIRE WORLD Us government: *your free trial of existence has ended*

    Gamer IdiotGamer Idiot Жыл бұрын
    • I think the us government would just tax amazon. A lot

      MeltMelt Жыл бұрын
  • Excellent Video and many thanks for this Value Added a video as it is very useful for multichannel sellers. Thank you. Being a part of our KartzHub - Multichannel order management software family and you can log in to know more updates on our platform.

    SellershubSellershub Жыл бұрын
  • 2030... remember when Amazon was really big?

    ChristakiChristaki Жыл бұрын
    • This may not age well, bro

      ChristakiChristaki Жыл бұрын
  • Amazon runs the world

    How It HappenedHow It Happened Жыл бұрын
  • Bezos will go down as one of the best business men of the 21st.

    MysticJimmy7MysticJimmy7 Жыл бұрын
  • Bezos is like Thanos. Nigh' indestructible.

    MysticJimmy7MysticJimmy7 Жыл бұрын
  • That dollar shave 🪒 club sponsor was smooth

    Paul WilliamsPaul Williams Жыл бұрын
  • @3:57 reddit = bad website design :D

    Vignesh R SharmaVignesh R Sharma Жыл бұрын
  • Here's lot of info in this video.

  • Thanks, seems like a very good analysis.

    Adam HosmanAdam Hosman Жыл бұрын
  • How about a grand theory of Microsoft

    Crustin DangladeCrustin Danglade Жыл бұрын
  • Jeff Bezos is a real life Lex Luthor Change my mind XD

    Γρηγόρης ΑΓρηγόρης Α Жыл бұрын
  • nice mr robot reference

    pennpenn Жыл бұрын
  • Excuse me but who exactly is "us" at 7:06? Interesting video, but that's some bold generalization considering you didn't explore the consequences of Amazon's business model

    sofi ribeirosofi ribeiro Жыл бұрын
  • a million likes for this video! amazing

    Оксана БуткоОксана Бутко Жыл бұрын
  • Bono?

    imbrandanaimbrandana Жыл бұрын
  • Now, to tackle global warming: sell a future to every person on Earth. Better act fast, because the expanding numbers of the human market is starting to shrink. Just over the horizon looms the brick wall of civil destabilization. And no one is stepping up to fix it. And it is getting worse. Truuhh-bulll ahead.

    Richard PauliRichard Pauli Жыл бұрын
  • A lot of the things talked about in this video are interesting. However, Bezos' biggest achievement was training investors to forget about profits. Anyone who has worked for a listed company knows the quarter/annual hell of 'making the numbers', aka exceeding the analysts expectations. Failure to do so caused the share price to tumble without any rational reason; which hurt the employees (declining 401K) and the executives (bonus, and/or career prospects). Bezos had the temerity (or maybe the inside knowledge as a former hedge fund guy) to say: "Screw that - we are too busy - your capital growth will come - just be patient". Amazing...

    ProntoPronto Жыл бұрын
  • Great transition to dollar shave club 😉

    Romaine MRomaine M Жыл бұрын
  • Moviepass just went bankrupt two days ago, I unfortunately invested in that garbage a few months ago

    Business For The BoysBusiness For The Boys Жыл бұрын
  • I think amazon bought him mid video 😂🤣😂 wtf lmaooooo

    RellRell Жыл бұрын
  • always find a way to incorporate your ads so smoothly

    MarkellMarkell Жыл бұрын